In April 2013, Marketdata Enterprises, Inc launched its biennial (that’s, as soon as each two years!) “The US Weight Loss & Food regimen Management Market (twelfth version)” report. Based on the research, 108 million Individuals are on a eating regimen. That is over a 3rd of your complete American inhabitants. Marketwise, the burden loss market grew 1.7% in 2012 with revenues of R $ 61.6 billion in 2012 in comparison with $ 60.6 billion in 2011.

Strictly talking, development of 1.7% is pretty steady, however there are 2 components to place into perspective:

The primary is that the market worth continues to be big (we’re speaking billions of {dollars} right here) and the trade’s income is anticipated to develop one other 2.6% in 2013. The principle market change is to be seen within the habits of the market. shopper, with the rise of on-line diets and the DIY era. On-line plans income is estimated at $ 1.1 billion, however rising by 8% per yr, which is sort of quick in comparison with the general market development. We’re speaking about web sites right here similar to, and

The second development that refers to DYI dieters clearly pertains to the a whole bunch of cell apps that assist folks shed pounds. As we speak we will assessment the free Lose it! App! due to the prism of well being gamification, which is likely one of the hottest apps with +20 million downloads estimated within the Appstore and the Google Play Retailer.

Free it! describes itself as serving to you set a “day by day calorie price range, monitor your eating regimen and train, and keep motivated to make smarter decisions and attain your purpose. We consider it is the most effective weight reduction system on the market. extra clear out there. “

In December 2013, Lose It! claims it has helped folks lose 26 million kilos (almost 12,000 tons). That is a fairly spectacular quantity (the equal by weight of over 7,500 automobiles!).

There are a number of cool options out there within the app; we’re going to try 5 of them and see how they use gameplay mechanics to make them a profitable instance of healthcare gamification.

Development dynamics

All of it begins with setting a purpose for your self. You enter details about your self for the app to set your metabolism, set the burden you need to lose, after which the app will calculate a customized program for you.

After establishing the Weight-To-Lose purpose, a graph will seem to supply the consumer with a easy visible illustration of their targets by means of use of the app.

Fastened-interval reward calendars

Each 24 hours, customers are given a day by day calorie price range (the app’s digital forex) and should handle it by means of diet, coaching, train, and so forth. The purpose is to have a “ inexperienced day ” which suggests you have to management your calorie price range.


No shock to see that Lose It! gamify using the applying with badges. Though the designs are a bit old-school, they’re really fairly effectively thought out and reward the consumer for attaining various things:

– Easy connection (Congratulations on connection, and so forth.)

– Quick time period efficiency (first weight reduction, and so forth.)

– Lengthy-term efficiency (use of the final 4 weeks)

Companion recreation

Free it! integrates with the preferred well being and health units and apps out there (we’re speaking about wi-fi scales, pedometers, exercise apps, and so forth.) to ship a really seamless and linked expertise. For instance, customers can sync Lose It! with their NikeFuel Band which permits them to combine the applying with their different units.

Actual time suggestions

Free it! permits customers to attach with pals, household, colleagues, and so forth. You may inspire your friends and help gamers who’re much less energetic on the app. It is form of a help group, however what it does is use the neighborhood as a automobile to generate repeat use of the app.

Regardless of a really aggressive surroundings, Lose It! manages to play its playing cards effectively due to a really effectively thought-out software that places itself within the consumer’s sneakers. The design of the app takes benefit of related gameplay mechanics that make the expertise private, participating and extremely motivating. We see it as an ideal instance of gamification in healthcare.


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